Competitive allowances being offered to your customers by your competitors.
•
Pricing and
promotion trends.
•
Brand, category and SKU profitability.
•
Allowances that are offered but applied to the product price.
(back end)
•
Promotion timing of your competitors and the category.
•
Competitive strategies for EDLP and
High/Low pricing.
•
Planogramming with actual dead nets.
•
Cost analysis and forecasting for
trade pricing.
•
Key information
for customer negotiating sessions.

Other Intelligence Sources (OIS)


	Margin Studies Available by chain and market for category, brands and SKU’s. Compare your brands to your competitors as retailers do. Determine which category, brands and sku’s earn the most money for the retailer and then add your products to the list.

Trade Promotions Practices Studies
Trade. Determine what individual retailers want to insure that they will promote your products. It isn’t always more money! Competitors. Compare your trade promotion practices to those of your competitors. Determine whether you can lessen your allowances and still remain competitive.

Strategic Pricing Studies
Determine competitor’s pricing strategies relative to high/low, EDLP and contract prices.

Custom Studies
Access retailers and competitors to learn more about them through customized studies
designed to get you the information that you want.

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