New Product Flash (NPF) Benefits

     

New Product Flash will provide you with advance notice of competitive products. You will be prepared to deal with retailer issues regarding space and planogram changes and be able to defend your space and distribution.

 
     
Early notice of new products will help you develop strategies on a proactive basis rather than waiting for competition to act. Knowledge of competitive ingredients and pricing will permit you to defend your position with fact based information rather than speculation.

A database of new products for the past several years will help you plan new products based on successes and failures before you develop them - knowledge based decision making will be enhanced. Take advantage of our search capabilities beyond our normal 8-12 week window based on any intelligence that you have gathered.

NPF provides information on the following:

  • Product Image
  • Product Rating
  • Category
  • Sub-Category
  • Manufacturer
  • UPC Number
  • Product Difference
  • Ingredients
  • Retail Price Range
  • Factory List Price
  • Introductory Cost
  • Introductory Allowance
  • Expected Distribution Date
  • Package Dimensions
  • Directions
  • Use