Competitive allowances being offered to your customers by your competitors.
• Pricing and
promotion trends.
• Brand, category and SKU profitability.
• Allowances that are offered but applied to the product price.
(back end)
• Promotion timing of your competitors and the category.
• Competitive strategies for EDLP and
High/Low pricing.
• Planogramming with actual dead nets.
• Cost analysis and forecasting for
trade pricing.
• Key information
for customer negotiating sessions.
• Key information for competitive analysis within your organization.
Industry News & Trends
Competitive Promotion Report has added a News and Trends Section in order to provide its clients and prospects with interesting and valuable information about the HBC industry.
We would like to make it a place where you can express your ideas and thoughts relative to trade promotion, consumer promotion and other relevant topics to the industry. We will try to provide you with an opportunity to read information that you will find interesting and helpful in doing your job.
Please let us know about any exciting new ideas or trends that you see affecting the industry.
