Competitive Promotion Report

Competitive allowances being offered to your customers by your competitors.
•
Pricing and
promotion trends.
•
Brand, category and SKU profitability.
•
Allowances that are offered but applied to the product price.
(back end)
•
Promotion timing of your competitors and the category.
•
Competitive strategies for EDLP and
High/Low pricing.
•
Planogramming with actual dead nets.
•
Cost analysis and forecasting for
trade pricing.
•
Key information
for customer negotiating sessions.
•
Key information for competitive analysis within your organization.

Competitive Promotion Report (CPR) Benefits

The Competitive Promotion Report provides information that will allow you to look at your competitors and markets in a new way that fits into today's markets and promotional programs.

YOU WILL LEARN:

Competitive allowances being offered to your customers by your competitors that will help you determine if you can REMOVE money from the table or may be required to offer more.
Pricing and Promotion trends by looking at current and past data to insure that your awareness of the allowance levels being offered.
Your competitors pricing strategies for contract and high/low pricing.
Category, brand and sku profitability.
Allowances being offered but not applied to the product price by the trade.
Promotion timing of your competitors that may allow you to improve the timing of your promotions.
Actual dead net pricing that will help you recommend planograms with real profitability information based upon either list or dead net pricing.

Factory List Price changes for your competitors when they occur through e-mail notification.
Cost analysis and forecast trade pricing.
Key information for customer negotiating sessions.
To focus on the “First Sale.”
More meaningful negotiating sessions with sales and marketing relative to trade promotion, allowances and pricing.
Use CPR Information in conjunction with other syndicated data to provide an accurate picture of the promotional landscape by tying in costs to ad and display performance for you and your competitors.