Competitive Promotion Report

Competitive allowances being offered to your customers by your competitors.
•
Pricing and
promotion trends.
•
Brand, category and SKU profitability.
•
Allowances that are offered but applied to the product price.
(back end)
•
Promotion timing of your competitors and the category.
•
Competitive strategies for EDLP and
High/Low pricing.
•
Planogramming with actual dead nets.
•
Cost analysis and forecasting for
trade pricing.
•
Key information
for customer negotiating sessions.
•
Key information for competitive analysis within your organization.
•
To focus on the
first sale.
•
More meaningful negotiation between Sales and Marketing relative to trade pricing and promotion.
•
Competitive allowances being offered to your customers by your competitors.
•
Pricing and
promotion trends.
•
Brand, category and SKU profitability.
•
Allowances that are offered but applied to the product price.
(back end)

Competitive Promotion Report (CPR)

Detail Report
Contains all CPR information including 4 levels of pricing, terms, allowances by type and amount. Information is past, current and future. It is available for 36 HBC categories and 8 GM categories. Information is on branded and PL sku's. Includes an Ad Hoc Report that allows you to query the database for specific information.

Management Summary Reports
Trended information for all data on the Detail report. It is included in the purchase of a subscription for the category Detail Report. This report includes:

Industry Overview - Provides the number and types of deals for the industry by category and by the manufacturer for the categories purchased.

Trade Promotion Analysis - Provides category analysis by promotion type compared to the previous period. It is available by manufacturer for each category purchased.

Average Discount per Deal - Tracks the average total discount per quarter for each category and compares it to the same category one year ago. It is available by manufacturer for each category purchased.

List Price Report
Provides current factory list prices for all sku's within the category.

Price Change Report
Provides list prices and changes over a selected period of time. It is available either quarterly or monthly. Emails are sent when a price change occurs in the selected category. Past data is available up to 5 years.

Everyday Acquisition Cost
Provides the cost that the retailer/wholesaler has in his system as the everyday cost prior to any discounts.

Net Price Report
Provides cost after any off invoice allowances.

Dead Net Report
Provides cost after all off invoice and bill back allowances have been deducted.

Accrual Report
This report contains information on allowances that are provided to retailers and wholesalers usually based on a percentage of purchase for either the previous year or current year. It may include flat fees, market development funds and other funds that are not used by the retailer/wholesaler to lower their cost of goods.

Private Label Report
Provides information on private label and store brand pricing by manufacturer and sku. Clients may view PL and national brand equivalents to each item.

Click here to see the CPR Methodology.