Competitive allowances being offered to your customers by your competitors.
•
Pricing and
promotion trends.
•
Brand, category and SKU profitability.
•
Allowances that are offered but applied to the product price.
(back end)
•
Promotion timing of your competitors and the category.
•
Competitive strategies for EDLP and
High/Low pricing.
•
Planogramming with actual dead nets.
•
Cost analysis and forecasting for
trade pricing.
•
Key information
for customer negotiating sessions.
•
Key information for competitive analysis within your organization.
•
To focus on the
first sale.
•
More meaningful negotiation between Sales and Marketing relative to trade pricing and promotion.
•
Competitive allowances being offered to your customers by your competitors.
•
Pricing and
promotion trends.
•
Brand, category and SKU profitability.
•
Allowances that are offered but applied to the product price.
(back end)
•
Promotion timing of your competitors and the category.